Katie Hoehn, ma, rdn, cpt

Objective: Create polished personal-brand imagery that elevates Katie’s online presence and supports her services across web and social platforms.

Katie approached me to elevate her nutrition and fitness brand through strong visuals for her website and social channels. As her creative lead, I directed and produced a cohesive suite of photography and lifestyle imagery designed to showcase her expertise, personality, and client-focused approach.

I crafted imagery that balances professional polish with authenticity from clean studio portraits to lifestyle shots that communicate approachability and strength. By managing art direction, styling, and content sequencing, I helped create a visual presence that supports her brand’s message and appeals to prospective clients.

The result: a polished and consistent visual identity across her digital platforms that reinforces Katie’s credibility as a registered dietitian and personal trainer, helps attract new clients, and strengthens her online brand presence.