Treeline Cheese

OBJECTIVE: Lead the visual development of Treeline’s product line through strategic photography, retouching, and brand-supporting design refinements.

Treeline Cheese brought me in to create fresh photography for their entire product line, capturing both packaging and lifestyle imagery that showcased the brand in a clean, elevated way. Along the way, I supported parts of the brand’s visual refinement, including subtle contributions to packaging look and design, plus extensive digital retouching to ensure the final assets appeared polished, premium, and consistent across formats.

Through intentional art direction, lighting, styling, and detailed retouching, I produced a library of product visuals suitable for e-commerce, website use, and digital marketing. The retouching work was especially important, helping enhance packaging legibility, color accuracy, and overall presentation without compromising brand integrity.

The result: a cohesive and professional visual system, from unified product photography to refined digital assets that strengthens Treeline’s brand presence and helps the products stand out in the competitive plant-based category.