Ashley Nordman

Objective: Lead the creative direction and photography concepting for Ashley’s personal brand, ensuring the visuals communicate authenticity, professionalism, and a strong sense of identity.

When Ashley — a medical aesthetician, former bodybuilder, health coach, and marketing-savvy entrepreneur — needed visuals that captured her multi-dimensional brand, I created a photography suite designed to showcase her energy, professionalism, and personal passion across platforms.

We collaborated on multiple looks, settings, and moods to reflect her varied roles — from confident aesthetician to lifestyle influencer. Through intentional lighting, lens work, and framing, I shaped portraits that bring forward Ashley’s charisma, expertise, and brand identity in a way that resonates with her ideal clients.

The images give her website and social-media presence a cohesive, polished visual foundation — reinforcing her credibility, expanding her reach, and elevating her personal brand with a refined, professional aesthetic.

Instagram: @ashnordman

Website: anskinbeauty.com