Lift STL

OBJECTIVE: Creative Direction, Marketing Consulting and Photography

Lift STL is a lifestyle-driven brand anchored in community, energy, and bold urban style. As creative lead, I helped shape and refine the brand’s visual direction, contributing to photography, design elements, and select copywriting to strengthen overall brand cohesion.

I developed lifestyle and product imagery that captures Lift STL’s spirit: energetic, authentic, and rooted in the culture of the city. Through art direction, design support, and content development, I created visuals and messaging used across social media, digital campaigns, and broader brand marketing.

The result: a cohesive brand identity and visual presence that reflects Lift STL’s values, elevating its appeal, strengthening consistency, and positioning it as more than a local label; a lifestyle expression with reach, personality, and a clear point of view.