LOWELL HERB CO.

OBJECTIVE: Create refined product and lifestyle imagery for Lowell Herb Co. while supporting brand-aligned creative and digital marketing needs.

Lowell Herb Co. is a well-known California cannabis brand celebrated for its heritage-inspired branding and premium pre-rolls. I produced product and lifestyle photography for the brand, applying art direction, lighting, styling, and post-production to create clean, atmospheric visuals that align with Lowell’s refined, artisanal identity.

In addition to photography production, I supported creative execution by helping assemble marketing and brand collateral, using the visual assets to deliver polished digital content, campaign materials, and presentation-ready images. I also assisted in subtle visual refinements to packaging and digital presentation to ensure consistency across web, social, and marketing assets.

The outcome: a cohesive and professional suite of photography and creative materials that reflect Lowell’s premium positioning, support its marketing channels, and help reinforce brand perception in a competitive and highly regulated industry.