THE DIAMOND BAR

The Diamond Bar partnered with us to produce a television commercial designed for high-visibility placement throughout St. Louis, including mid-game broadcast slots during major sporting events and in-stadium screens at St. Louis Cardinals games. With a smaller, agile crew, I stepped into multiple key roles to help bring the campaign to life, operating as a hybrid producer while also supporting gaffing, talent acquisition, and on-set coordination.

Working closely with the director and core crew, I helped manage lighting needs, secure talent, structure the production schedule, and ensure every department had what they needed for a smooth shoot. My involvement spanned pre-production through final deliverables, assisting in maintaining the broadcast standards and brand polish required for televised placement.

The finished commercial delivered a clean, captivating look that aligned with The Diamond Bar’s luxury positioning and provided the brand with a high-impact presence across regional TV broadcasts and inside Busch Stadium, amplifying visibility and reinforcing the company’s reputation for quality and trust.