MIDWAY CAR RENTAL

Midway Car Rental brought me on to produce a series of high-impact video assets designed for their rental locations as well as broader brand-awareness campaigns across Los Angeles and Las Vegas. Over a four-day production in LA, I operated as lead producer across four separate shoot locations, overseeing logistics, supporting creative direction, and ensuring all client deliverables aligned with Midway’s elevated brand presence.

I worked closely with a full production team, including the director, gaffer, camera operators, and additional crew members, coordinating every detail required to bring a multi-location automotive campaign to life. My role extended from pre-production planning and on-set management to assisting with oversight of final edits, ensuring each visual met our creative standards and told a cohesive brand story.

The finished assets, used across rental sites, digital platforms, and TV placements, helped strengthen Midway’s visibility in key markets and delivered a polished, modern brand experience for both local customers and travelers.