SALT WATER SANDALS
OBJECTIVE: Produce polished campaign assets through hands-on production leadership and creative direction support.
Over several years, I played a key role in producing large-scale lifestyle campaigns for Salt Water Sandals, one of the most recognized heritage sandal brands in the U.S. Acting as producer and creative-direction support, I oversaw final edits, managed deliverables, and ensured visual consistency across multi-city productions.
Working with crews of up to 15 people, I coordinated logistics, talent, schedules, set needs, and cross-functional collaboration to keep each campaign running smoothly. Shoots spanned multiple locations including Tampa, St. Louis, Charleston, Innsbrook, and Lake of the Ozarks, each requiring tailored creative planning to reflect the brand’s warm, timeless, coastal-inspired identity.
By guiding production, supporting creative direction, and ensuring a polished final product, I helped create cohesive, brand-aligned visuals that supported Salt Water Sandals’ seasonal campaigns, digital marketing efforts, and national brand presence.
