Spyder Footwear

Objective: Develop versatile visual assets—through photography, art direction, and production—that support Spyder’s digital and marketing needs.

Spanning across a recognized global footwear brand, I was brought in to shoot product and lifestyle photography for Spyder, creating clean, versatile imagery designed for e-commerce, digital catalogs, and marketing collateral. In addition to directing and producing the shoots, I used those assets to assemble supporting brand collateral, including lookbooks, visual campaign materials, and social-ready content to help maintain visual consistency across channels.

My work focused on elevating Spyder’s established identity, delivering polished imagery with thoughtful lighting, composition, and styling that underscores the brand’s performance-driven heritage and lifestyle versatility. Through careful art direction and production oversight, I ensured each image maintained quality and cohesion, while assets became usable across multiple formats (web, print, digital marketing, social media).

The result: a comprehensive set of visuals and collateral that reinforced Spyder’s brand presence, supported marketing and merchandising efforts, and provided the company with flexible, high-quality creative assets for future campaigns and retail initiatives.